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In other words: your subject lines have the power to make or break your email marketing campaigns.
The best way to write email subject lines that get opened (instead of being marked as spam) is by leveraging natural human tendencies and psychological principles.
On Tinder, you can pair an attention-grabbing GIF with a humorous message: On a dating site like or POF, you could make a joke about the shared experience of scrolling through profile after profile: Finding common ground is a pro move, because if you can make her think the two of you are similar she’s more likely to respond.
Women are simply more comfortable around people who remind them of themselves.
So if you’re having trouble writing really exciting email subject lines, then this is the post for you. However, they will catch the eye of your subscribers like nothing else, no matter how crowded their inbox is. Benefit emails are the bread & butter of any email marketing practice. So if you send out an email that doesn’t explicitly or implicitly say we’re going to get something positive out of it, then why would anyone ever open it? With that said, it’s very easy to fall into the typical trap of being boring with benefit-driven emails. Here’s how to charge premium prices The Most Common [Topic] Mistakes [Target Market] Make EX: The most common dating mistakes men make The Art Of [Topic] EX: The art of gardening tomatoes Cool [Topic] Trick [Desired Result] EX: Cool content marketing trick doubles traffic The Secret To [Desired Result] EX: The secret to training your puppy [Desired Result] Without [Negative Result] EX: Read faster without forgetting what you read How To [Desired Result] Even If [Objection] EX: How to build muscle even if you’re skinny You, A [Desired Result]? How To Avoid [Negative Result] EX: How to avoid burnout Are You Making These [Topic] Mistakes? Categories To Fill In: [Desired Result] [Negative Result] [Topic] [Target Market] [Objection] Turn on the news for 10 seconds. A good enough controversy can stop anyone in their tracks because it peaks their curiosity.
Below, I give you an entire swipe file of 144 email subject line templates you can use today. They can be used for newsletters, direct sales pitches, or anything else you want to send your list. That’s because they are very straight-forward and basic. Another is to use a benefit that your target audience really wants. A fourth is to use power words or just wordsmith the subject line effectively. But instead of letting you go at it on your own, here’s 12 benefit-driven email subject lines you can use today to make sure you get it done right. The first thing you’ll probably hear about is something controversial. With email though, you don’t just want to talk about little controversies. The ones that, if true, would change how people think about a certain topic. And depending on the topic, it can be extremely divisive.
And when these subject lines work, you better have amazing emails to close the loop.
Funny online dating messages get responses because women naturally find guys with a sense of humor attractive. The trick, of course, lies in actually being funny.
Are you tired of not getting responses to the messages you send on online dating sites and apps?
Whether it’s Match.com, Ok Cupid, POF, or Tinder, it sucks sending a message to a girl you really like and getting ignored.
Now, while some benefit-driven email subject lines will always be interesting now matter how many times they are used, you will need to spice it up a little for others. How To [Desired Result] In [Timeframe] EX: How to burn fat in 30min/day What If You [Negative Result]? Because of this, controversial email subject lines tend to short and straightforward, yet alarming.
They encapsulate an emotion about a topic in just a handful of words. What really drives home a controversial email subject line though is the topic.
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And in this case, “give it a shot” means buy her online course. Also known as the fear of missing out, FOMO is that nagging anxiety that something more fun, more engaging, or otherwise better than what you’re doing right now is happening somewhere else…and you’re missing it.